In a narrative format, discuss Papa John's from a strategic perspective. Information concerning recent changes in the firm is readily available online and should be accessed. Strategic issues should be discussed in “real time.”

John Schnatter, the former owner of Papa John's pizza chain, was removed from his position in the company in the middle of 2018, amid revelations of racist comments and inappropriate behavior. This sent a shock wave through the company that has left them reeling and forced to pick up the pieces and rebuild their brand in its wake. Papa John's is doing everything it can to distance itself from Schnatter without actually changing their name and is attempting to rebrand and rebuild.
The pizza chain spent the latter half of 2018 investing heavily in marketing, as well as finishing the buyout of Schnatter's contract. They gave Schnatter the opportunity to select a successor, which helped smooth over tensions and create an easier transition for leadership. After those actions were complete, however, Papa John's has gone into full marketing mode to mitigate the fallout.
If you have watched television recently, you'll notice a large amount of Papa John's advertising. They are emphasizing their high quality ingredients, have updated their loyalty program, and are doing highlights on local franchises. All of this is to distance themselves from Schnatter's image, which they had previously used to promote the company as a familial, inviting place.
https://table.skift.com/2019/03/07/papa-johns-hopes-its-new-marketing-strategy-will-bring-it-all-the-way-back/