International marketing is a broad term that describes the process of marketing a good overseas. This includes all of the things that are part of a domestic marketing strategy, including advertising and distribution, but in an overseas context. For example, a key component of international marketing would be figuring out how to advertise in culturally-appropriate ways to create demand in foreign markets. It would also include the logistics of producing, warehousing, and distributing goods internationally. This might include actually producing the goods overseas. Exporting is an aspect of international marketing. It refers to the sale of an item that is produced domestically to overseas markets. An automobile, for example, that is produced in the United States might be exported for sale in Europe. If so, the car is said to be an "export," and exporting it would be part of an international marketing campaign on the part of the company that produces it.
https://www.investopedia.com/terms/e/export.asp
https://www.marketing-schools.org/types-of-marketing/international-marketing.html
Friday, October 11, 2019
What is the differences between international marketing and exporting?
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