Research is an important factor, especially when it’s a different market. Give your analysis on the importance of this aspect of market development, keeping cultural understanding in mind.

Research is the single most important factor, regardless of whether entering a new market or expanding in an existing market. Critical to research is the design of the study employed in specific markets. Although large organizations have become extraordinarily efficient in segmenting markets by various demographics, cultural sensitivity in markets is not a simple computer algorithm as other more innocuous factors such as age, gender, ethnicity, or location are. Misinterpreting or not accounting for cultural differences in research design leads to generalization or worse, developing a strategy that is offensive to the targeted audience.
Generalization is the application of a specific conclusion from the research to too broad of a demographic and audience. Generalization may also be a pre-conceived bias concerning a particular demographic during the construction of the research design. The cliché that “you only have one chance to make a good impression” is good advice when expanding into new territory. Cultural misunderstandings come in several varieties, and violating a cultural norm when entering a new area undermines the credibility of the organization and jeopardizes the success.
Credible research design and implementation is one way to avoid cultural mishaps which can be as simple as a language translation error or as devastating as an insult to the cultural sensibilities of a large part of the market demographic. Within the research design, every effort should be implemented to avoid the prospect of missing the mark. Someone new to an area will not have the depth of understanding of cultures or subcultures that are critical to successful entry into a new market. A straightforward way is to have the research conducted by people in the target demographic. Peer-review and presentation of the conclusions from the study should be conducted by people in the goal demographic as well.
Research should guide the process and is the best way to avoid cultural mishaps when entering a new market or reevaluating an existing one.
http://www.kwintessential.co.uk/blog/localisation/cross-cultural-marketing-flops-you-wont-forget-in-a-hurry

https://gfluence.com/international-brand-blunders-not-enter-new-market/

https://www.campaignlive.com/article/hall-shame-multicultural-brand-blunders/1423941