Identify Jeff Bezos's (Amazon chairman and CEO) strength, weaknesses, and characteristics as a leader, including charisma. Discuss the types of power Jeff Bezos uses/used for leadership. Discuss Jeff Bezos's leadership style and what makes him effective as a leader.

Jeff Bezos's greatest strengths are in his flexibility and in his ability to think long-term. These qualities have buoyed the fortunes of Amazon by allowing the creative development of programs on timelines that eclipse the availability of technology to implement those programs. This ultimately leads to innovations that might not otherwise be possible.
On the other hand, Bezos has personal weaknesses, as recently evidenced in his divorce, that have selectively undermined confidence in him.
Corporate power is generally divided into positional power and personal power. Bezos activates several different power centers for leadership.
In terms of positional power, Bezos uses his formal authority (as CEO), his autonomy (as the company's largest shareholder), and his visibility (as a self-confident commentator and spokesman).
In terms of personal power, Bezos uses his track record (Amazon has consistently delivered earnings for investors) and his personal attractiveness (he has cultivated a personal brand which has an aura of authority).